Ombud Marketing Internship
August 2021 - July 2022
Ombud is a computer software company based in Denver, Colorado. Customers rely on Ombud to automate the content-centric activities in their sales processes. Their platform combines content collaboration, project management, and machine learning to streamline the creation of sales documents like RFP responses, security questionnaires, sales proposals, statements of work, and much more.
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Industry innovators such as Kronos, Zendesk, Ping Identity, Instructure, LogMeIn, Marketo, and Cloudera leverage Ombud as a force multiplier within their revenue teams to drive efficiency, boost collaboration, and grow their businesses.
As a marketing intern at Ombud, my responsibilities include:
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Gain exposure and assist with the administration of enterprise-grade sales and marketing tools, including Salesforce.com, Hubspot, Bombora, and Google Analytics. Support the ongoing measurement and tracking of marketing effectiveness using this suite of tools
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Writing, editing, and content support related to marketing assets, email campaigns, corporate communications, and social media
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Sales enablement and demand generation projects such as data mining, campaign planning, and sales team support
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Help to coordinate the social media and content calendars in tandem with other marketing team members
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Research event opportunities and support the execution of events (i.e., webinars, tradeshows, customer roundtables, internal employee events, etc.) from planning to post-event measurement
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Make regular website updates and blog posts within the CMS platform
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Research market and competitive trends to drive content and social media opportunities
The OmBlog - Website Content and Social Creation
1. The Main Benefits of RFP Automation for Collaboration
2. 10 Sales Events to Attend in 2022
4. Ombud Awarded High Performer & Quality Choice Badges by G2
5. Ombud's Thad Eby Featured at Denver Startup Week: Resilience of a Scaleup CEO
6. Ombud Solutions: Insight into Ingestion
7. How Hybrid Work Environments Affect B2B Sales Cycles
8. Pooling Technical Knowledge with Ombud
9. Ombud Solutions: Importing and Exporting Capabilities
LinkedIn Social Content
Ombud focuses on LinkedIn for social content because we are a B2B company. I used HubSpot to schedule posts on LinkedIn. I design the images for each post on Adobe Photoshop, Adobe Illustrator, or Canva. The types of posts I create are: industry posts, announcing a new employee, case study highlights, job openings, blog posts, and announcing upcoming events. ​
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Graphic Design (Illustrator, Photoshop)
LinkedIn Banner Ads (Illustrator, Photoshop)
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Website Copy
